Interesting User Locations for WVR

At WorldVitalRecords.com we spend a lot of time reviewing our performance in dozens of critical metrics. Tracking performance against goals is critical to success. Paul Allen continuously drives home the importance of tracking our results.

One of the metrics that we track is the geographic location of our subscribers. We are trying very hard to be a truly international organization with an emphasis on vital records from around the world. We even ran a special promotion to get more subscribers from around the world.

I am looking at one of our an analytic tracking screens that shows a map of the world. Where there are higher concentrations of users the circle is larger. As expected the circle around Provo, Utah, where WVR is headquartered, and Salt Lake City, Utah are 2 of the larger dots on the screen.

We have dots that literally cover the US; Canada; Europe; metropolitan South America; East and West Coasts of Australia; New Zealand; metropolitan Asia including Beijing, Hong Kong, Taiwan, Seoul, and Tokyo; and the Middle East: Israel, Egypt, Dubai, Iran, and Saudi Arabia.

What is surprising to me is the size of the dots over Oslo and Trondheim, Norway, Seattle WA, Houston TX, and Los Angeles CA. For the past week we have had more usage from Norway than Canada or the UK. That is an interesting trend that needs to be tracked.

I know that we have subscribers in those areas, as I have checked our user subscriber databases. I also know of high profile technology companies in those geographic areas.
Either we are getting the attention of some of industry leaders or these areas are concentrated areas of family history and genealogy research. I would like to know.